Store Setup
Fill in your store details and your own account profile so your store can start taking orders.
Two settings pages hold the essentials: Store details (about your store) and Account & profile (about you, the person logged in). Both are on the Settings page. See the Settings overview for every other tab.
What your store needs before it can take orders
Your store accepts orders once both of these are done:
- Your store info is complete. That means a store name, a store link, and a primary currency (all set at signup), plus your identity:
- Individual accounts: the store owner's first name, last name, and date of birth on Account & profile.
- Business and Non-profit accounts: the Business Name (or Organization Name) on Store details.
- At least one way to get paid is on: Stripe, PayPal, cash at pickup, Interac e-Transfer, or Zelle. See Payment Setup.
Until both are done, store owners see a Your store isn't accepting orders yet box at the top of Settings. It lists exactly what's missing, with links to each field. The Store details row shows an Incomplete label until your store info is complete.
Store details
Navigate to Settings → Store details. Each card on this page has its own Save Changes button, so save each card before moving on.
Store Information
- Store Name (required): Up to 20 characters. Click Check Availability to test a name before saving. See Store name rules below.
- Store Link: Your store's web address, made from your store name. It's read-only. Use the copy icon to copy it.
- Primary Store Currency: The currency you picked at signup. It's shown for reference and can't be changed here.
- Countries Shipping To (required): Pick at least one country, or choose Ship To All Countries. Your store footer shows this list (for example "Ships to: Canada and United States." or "Ships worldwide."). At checkout, a shipped order to a country that isn't on the list is blocked with "Sorry, the seller does not ship to the provided country." Pickup orders and digital products aren't affected.
- Selling Category (required): The category that describes your store best. Shoppers use it to filter stores when browsing the E2C marketplace.
Renaming your store changes your store link. When you save a new name, E2C asks you to confirm: "Changing your store name will update your store link." Your old link stops working right away. It doesn't redirect, and another seller can claim your old name. Update your store link anywhere you've shared it, such as social profiles, printed QR codes, and emails.
What I Sell / What We Sell
Tick what your store offers: Products (physical or digital items), Services (bookable sessions or custom work), and Events (ticketed dates or registrations). You need at least one.
- Turning on Services or Events adds that menu link to your storefront navigation. Turning one off removes the link.
- You can't remove a type while you still have active listings of it. For example: "You still have 3 active product(s). Delete them here before removing this selling type." Delete those listings first, then save again.
Contact Info
- Business Name / Organization Name (Business and Non-profit accounts only, required): Up to 50 characters.
- Phone: Up to 15 characters. Use digits, spaces, and
+ - ( )only. - Website: Up to 50 characters, for example
https://example.com. - Bio: Up to 200 characters. This short description of you and your shop appears in search results on E2C and on search engines, so it helps customers find you. Write it first.
Your bio is checked against E2C's prohibited goods policy. If it's flagged, you'll see a message linking to the terms so you can reword it.
WhatsApp (optional)
Let customers message you on WhatsApp from your store.
- WhatsApp number: Include your country code, starting with
+(for example+1 555 123 4567). A number without a country code is rejected because the chat would go to the wrong country. - Show WhatsApp buttons on my store: Adds a WhatsApp chat button to every page of your store and a "Send order on WhatsApp" option after checkout. You need to save a number before you can turn this on.
Address (optional)
Address Line 1, Address Line 2, City, State/Province, Postal/Zip Code, and Country. You must select a country to save this card. Postal/zip codes can be up to 10 characters. The other lines can be up to 100 characters each.
If Pickup is set to Use same address as store address, you can't clear address line 1, city, state, or postal code here. Pickup needs the full address.
Store name rules
Both Check Availability and Save Changes run these checks:
| Rule | Message you'll see |
|---|---|
| 2 to 20 characters | "Store name must be at least 2 characters long." |
| Letters, numbers, and spaces only. No hyphens, apostrophes, or symbols. | "Store name can only contain alphabets and numbers." |
Can't be only numbers, like 2024 | "Store name cannot contain only numbers." |
Can't be one character repeated, like aaaa | "Store name cannot be a single character repeated." |
| Can't be a country name | "Store name cannot be a country name." |
| Can't be a reserved name (well-known brands, E2C's own names, major cities, and some generic words) | "The store name you selected is not available." |
Can't be in use by another active store. Capitals don't matter, so Sunny Bakes and sunny bakes count as the same name. | "Store name is not available." |
| Must follow the prohibited goods policy | A message linking to the terms |
Your store link is made from your name: it's lowercased and spaces become hyphens. For example, Sunny Bakes becomes e2c.store/sunny-bakes.
Account & profile
Navigate to Settings → Account & profile.
These settings (your profile, timezone, 2FA, and email notifications) belong to your own login, not to this store. If you own or collaborate on more than one store, they're the same everywhere you go. Each collaborator has their own.
Personal Information
- First Name and Last Name (required): Up to 25 characters each.
- Date of Birth (required): Can't be a future date.
- Email: Shown for reference. You can't change it here.
For Individual stores, the owner's name and date of birth are part of the info your store needs before it can take orders.
If your email isn't verified yet, you'll see an Email not verified! banner. Click Resend Email to get a new verification link. You can request one about once a minute.
Timezone
Display Timezone sets the timezone for dates and times across your dashboard, including orders, activity timelines, messages, and audit history. It's set to US Eastern time (New York) until you change it.
Event start times don't change with this setting. Each event keeps its own timezone.
Two-Factor Authentication (2FA)
Turn on the Enable 2FA switch to start a 4-step setup:
- Install an Authenticator App, such as Google Authenticator, Microsoft Authenticator, or Authy.
- Scan the QR Code with the app. If you can't scan it, type in the secret key shown under the QR code.
- Verify Your Setup by entering the 6-digit code from the app.
- Save Your Backup Codes. You get 8 one-time backup codes. Download them or copy them somewhere safe.
Finish the setup within about 10 minutes of starting. If you take longer, you'll see "Setup session expired. Please start again."
Once 2FA is on, you'll enter a code from your app each time you log in. On the code screen you can tick Remember this device for 30 days to skip the code on that browser.
Store your backup codes in a safe place. If you lose access to your authenticator app, a backup code lets you sign in. Each code works only once.
To turn 2FA off, switch Enable 2FA off and confirm. This also cancels every Remember this device on all your browsers, so if you turn 2FA back on later, every device needs a code again.