Account Setup
Create your E2C Store account, set up your first store, and verify your email.
Signing up takes two parts: creating your login (email and password, or Google), then a short Complete Store Setup form that creates your first store.
Creating your account
Create your login
Enter your email address and a password, or use Sign up with Google instead.
Your password must be at least 8 characters and include:
- an uppercase letter
- a lowercase letter
- a number
- a special character (for example
!,#or?)
Use an email you check regularly — it's where your verification email, password resets and new-order notifications go. Temporary or disposable email addresses aren't accepted, and each email can only have one active E2C account.
Complete Store Setup
Right after signing up you're taken to Complete Store Setup, a four-step form:
- Account Type — choose Individual, Business, or Nonprofit.
- Your Store — pick a Selling Category (choose
Otherif nothing fits) and a Store Name. See store name rules below. - What You Sell — select one or more of Products (physical or digital items), Services (bookable sessions or custom work), and Events (ticketed dates or registrations). This decides which sections appear in your dashboard menu, and you can change it later in your store settings.
- Location — choose your Country and Store Currency, tick the box to agree to the Privacy Policy and Terms and Conditions, then click Complete Setup.
Your store currency can't be changed later. It's the currency you list prices in and get paid in, so pick it carefully. Your dashboard timezone is set automatically from the country you choose — you can change it any time in Account & Profile.
Verify your email
If you signed up with email and password, we send a message titled "Email Verification from E2C Store". Click the link in it to verify your address.
If you signed up with Google and your Google email is already verified, you're verified automatically.
Didn't receive the email? Check your spam folder. You can send a new one with Resend Email at the top of Settings → Account & Profile (wait at least a minute between requests). Only the most recent link works — requesting a new email cancels the old one.
Go to your dashboard
You'll land on your dashboard with a Welcome to E2C Store! banner and a Getting Started checklist that walks you through going live. See Dashboard.
Store name rules
Your store name also becomes your store link. For example, the name Maple Candles gives you the link e2c.store/maple-candles (lowercased, spaces turned into hyphens).
- 2 to 20 characters
- Letters, numbers and spaces only — no hyphens, apostrophes, or other symbols
- Can't be only numbers, a single repeated character, or a country name
- Must not already be used by another store, and some reserved words aren't allowed
- Must follow our goods and services policy
Tips: keep it short and memorable, and make it reflect what you sell.
You can rename your store later in Settings → Store details. Renaming also changes your store link, and the old link stops working — update anywhere you've shared it (social bios, QR codes, printed material).
Good to know
Next: secure your account with two-factor authentication, then set up your store.