Analytics
Understand your store's visitors, traffic sources, checkout funnel, and top products, and how each number is counted.
The Store Analytics page shows who visits your storefront, where they come from, and how far they get towards buying. Open it from Analytics in your admin sidebar.
E2C counts visits itself, on its own servers, so the numbers don't depend on cookie banners or third-party tools.
Controls
Time period
Use the menu in the top-right corner: Last 24 hours, Last 7 days, Last 14 days, Last 30 days (default), Last 90 days, or Last 1 year. Every card on the page updates to that period. Periods count back from the current moment, so "Last 7 days" means the last 7 × 24 hours.
Hide Bots
Hide Bots is on by default. When it's on, visits from search-engine crawlers, AI assistants, scrapers, and other automated tools are left out of every card except the Bots tab. Turn it off to include them.
How visits are counted
| Term | What it means |
|---|---|
| Session | One visit to your store. A session ends after 30 minutes without activity; coming back after that starts a new session. |
| Unique visitor | A distinct device and browser. Two people sharing one computer and browser may count as one; one person using a phone and a laptop counts as two. |
| Page view | Each storefront page a visitor opens. Background actions, such as adding to cart, don't count as extra page views. |
Your own visits to your storefront are counted, just like any other visitor. Visits from the Design Studio preview are not counted. To keep your numbers clean, avoid repeatedly browsing your live store while you test.
Summary cards
| Card | What it shows |
|---|---|
| Total Sessions | Number of sessions in the period, with the % change vs the previous period of the same length, and whether bots are excluded |
| Unique Visitors | Number of distinct visitors, plus total page views |
| Pages/Session | Page views divided by sessions |
| Avg. Session Time | Average time between the first and last page of a session, with the number of sessions analyzed |
Avg. Session Time only uses sessions with at least two page views and lasting one hour or less. Single-page visits have no measurable length, and very long sessions (such as a tab left open) would skew the average. That's why "sessions analyzed" is usually lower than Total Sessions.
Charts and cards
Daily Sessions & Visitors
A day-by-day line chart of sessions and unique visitors. Days are server calendar days, which may not match your own time zone exactly.
Referrers
Where each session came from, based on the page the visitor was on just before arriving at your store:
| Category | Includes |
|---|---|
| Direct | No referring website was passed along, e.g. typed or bookmarked links, QR code scans, and links opened from many apps and emails |
| E2C Marketplace | The E2C browse pages (products and stores) |
| Google search and other Google sites | |
| Social Media | Facebook, Instagram, Twitter/X, TikTok, Pinterest, LinkedIn, YouTube, Snapchat, Nextdoor, Reddit |
| Other Search | Bing, Yahoo, DuckDuckGo, Baidu, Yandex |
| Other | Any other website |
Device Distribution
Mobile, desktop, and tablet share of sessions.
Visitors by Browser / Bots
The Browsers tab shows which browsers visitors use. The Bots tab (with a count badge) shows automated visits grouped into AI Assistants, Search Engines, Social Media, Headless Browsers, and Scrapers & Tools. Hover a group to see which bots it includes, for example Google or ChatGPT. Bot counts are always shown here, even when Hide Bots is on.
Checkout Funnel
How many sessions reached each step:
| Step | Counted when a session visits… |
|---|---|
| Product Views | Your Shop page, a product page, or your services or events pages |
| Add to Cart | The cart page |
| Checkout | The checkout page |
| Order Completed | The order confirmation page |
Each step shows its session count and the percentage of the first step ("% of initial"). Because steps are based on pages visited, a buyer who opens the cart without adding anything still counts at Add to Cart. For exact sales, use Orders and Payments.
Top Products by Views
Your 10 most-viewed items in the period, with Views (every time the page was opened) and Unique Sessions (how many separate visits viewed it).
Visitor Locations by Country
A map and list of the countries your visitors come from (top 50). Locations are looked up from the visitor's internet connection in the background, so a very recent visit may appear without a country for a short while, and visitors using a VPN appear in the VPN's country.
Putting it to use
Spot what drives traffic
Compare the Daily Sessions chart and Referrers with when you posted on social media or sent email invites.
Find where buyers drop off
In the Checkout Funnel, many product views but few cart visits often points to product photos, descriptions, or prices. Many cart visits but few checkouts often points to shipping costs or payment options.
Know your audience
If most visits are on mobile, check your store and hero on a phone. If you see many visitors from another country, consider shipping there.