Custom Domains
Put your store on a domain you own, like www.yourbrand.com, and how your E2C store links work.
Every E2C store gets free addresses automatically: e2c.store/your-store-name and your-store-name.e2c.store. You can also connect a domain you own, like www.yourbrand.com or shop.yourbrand.com, so buyers see your brand in the address bar. HTTPS is included at no cost.
Connect your domain
You need a domain you already own, and access to its DNS settings at the company where you bought it (your registrar, such as GoDaddy or Namecheap) or your DNS provider.
Enter your domain
Go to Settings → Custom domain, type your domain (for example www.yourbrand.com), and click Connect domain.
Add the DNS record
The page shows one record to add where you manage your domain's DNS:
| Type | Name | Target |
|---|---|---|
| CNAME | your domain, e.g. www.yourbrand.com | stores.e2c.store |
Some providers ask only for the first part of the name (www or shop) and add the rest for you.
Wait for it to go live
It usually works within minutes, but can take up to a few hours. The page checks automatically each time you open it, or click Check status. The badge changes from Setting up to Live, and HTTPS is set up for you.
Using Cloudflare for your domain? Set the CNAME record to DNS only (grey cloud), not Proxied.
Only the store owner can connect or remove a custom domain. Collaborators can see the page but can't change it. Each store can have one custom domain.
Using your root domain (yourbrand.com)
Root domains like yourbrand.com (with nothing in front) can't be connected directly, because DNS doesn't allow the CNAME record E2C needs at the root of a domain. Here's how to make it work:
- Connect
www.yourbrand.comusing the steps above. - At your registrar, set up forwarding (also called a redirect or URL forwarding) from
yourbrand.comtohttps://www.yourbrand.com. Almost every registrar offers this. Their help pages explain how.
Buyers who type yourbrand.com then land on your store at www.yourbrand.com.
What changes once it's live
- Your domain becomes your main address. Visitors who open your store at
e2c.store/your-store-nameoryour-store-name.e2c.storeare sent to the same page on your domain. Links you've already shared and printed QR codes keep working. - Cart and checkout run on your domain. Your buyers stay on your domain from browsing to order confirmation.
- Product links use your domain, including the links sent to Google Merchant Center.
- Your dashboard uses it too. View store, Copy store link, and the Marketing page show your domain. QR codes keep your E2C link, so printed codes never break.
Removing your domain
On Settings → Custom domain, click Remove domain. Your store goes back to its E2C addresses straight away. You can then delete the CNAME record at your DNS provider.
A removed domain stays reserved for your store for 30 days, so you can reconnect it during that time. After that, any store can connect it.
Finish setup within 7 days. If a domain is added but never goes live within 7 days, it's removed automatically. Check that the DNS record is in place, then connect it again.
Your E2C store link
- Format:
e2c.store/followed by your store name in lowercase, with spaces turned into hyphens. For example,Maple Candlesbecomese2c.store/maple-candles. The same store is also atmaple-candles.e2c.store. - Where to find it: click View store in your dashboard header. The arrow next to it gives you Copy store link. The Marketing page also has sharing tools and a QR code.
- Pages under it: product pages, order tracking, and other storefront pages all live under your store link.
Renaming your store changes your E2C link. If you change your store name in Settings → Store details, your E2C link changes too and the old one stops working. A connected custom domain keeps pointing at your store, though it can take a few minutes to catch up.
Frequently asked questions
Have a question about your domain? Contact support.