Adding Products
Create a physical or digital product, field by field, including the rules the form checks when you save.
Go to Products in the sidebar (under Catalog) and click Add Product. The form is one long page split into sections. A table of contents on the left lets you jump between them: Product Type, Basic Information, Product Images, Description & Keywords, Pricing & Inventory, Variants, Shipping, Digital File, Custom Fields and Additional Details.
Walkthrough
Product Type
Choose Physical Product (ships to customers) or Digital Product (instant download). The form changes to match your choice:
- Physical shows Condition, In Stock and Inventory Qty, Variants, Shipping and Brand.
- Digital hides those and shows the Digital File section instead. See Digital Products.
You can switch an existing product between the two types. If you switch a physical product to digital, its variants are removed when you save.
Basic Information
Product Name (required)
- Up to 50 characters
- Must be unique in your store. It can't match another product, service or event.
Category
Pick one of your categories, or choose + Create New Category and type a name (up to 25 characters). E2C creates the category when you save the product and generates its URL code for you. Each product belongs to one category, or to none. See Adding Categories.
Condition (required, physical only)
Choose Brand New, Refurbished, Preowned - Like New, Preowned - Very Good, Preowned - Good, Preowned - Acceptable, or Other. If you choose Other, type your own condition (up to 20 characters). Buyers see the condition on the product page.
Short Description
- Up to 150 characters
- Shown next to the product images. Line breaks are kept.
Product Code (required)
The last part of the product's web address: e2c.store/your-store/product/your-product-code.
- Up to 50 characters
- Lowercase letters, numbers and single hyphens only. It can't have spaces, start or end with a hyphen, or contain two hyphens in a row. Capital letters are converted to lowercase.
- Must be unique in your store
- Click Generate to build one from the product name. If that code is already taken, a random number is added to the end.
Changing the code of a live product changes its URL, so old links and bookmarks will stop working. If the product is on Google Shopping, the code also identifies the listing there, so Google treats the new code as a new product.
Product Images
Add up to 6 images (JPG, PNG, WEBP, BMP or SVG, up to 10 MB each). The first image is the main photo. You can also add one YouTube or Vimeo video. Drag images to reorder them, and click an image to crop, rotate or delete it.
Full details are in Product Images & Video.
Description & Keywords
Long Description
A rich text editor with headings, bold/italic/underline, links, quotes, code blocks and bulleted or numbered lists. It's shown in the Details tab under the product images. There's no set length limit.
Product Keywords
Type a keyword and press Enter or type a comma to turn it into a tag.
- Up to 15 keywords
- Up to 100 characters for all keywords combined (counting the commas between them)
- Keywords appear on the product page, and your store's search matches them. A buyer searching "wallet" finds a product tagged
walleteven if that word isn't in the name.
Pricing & Inventory
Price (required)
Enter the price in your store's primary currency. It must be 0 or more and less than 1,000,000. A price of 0 is allowed.
If you turn on Price varies for each variant, this field is disabled and each variant combination gets its own price instead. See Variants & Custom Fields.
Show Old Price
Turn this on to show a crossed-out "was" price next to the current price, for example $29.99 $19.99.
- The old price must be less than 10,000,000.
- E2C doesn't check that the old price is higher than the current price, so double-check it.
- The old price is not shown on the storefront for products that have variants. It is turned off and disabled when the price varies by variant.
In Stock & Inventory Qty (physical only)
- With In Stock on, enter an Inventory Qty above 0 (up to 1,000,000). The form won't save with In Stock on and a quantity of 0 or blank.
- Turn In Stock off to mark the product as out of stock. Its quantity is saved as 0. If you turn it back on, the form restores your previous quantity.
- If Stock varies for each variant is on, these fields are hidden and stock is set for each combination instead.
Stock goes down automatically when an order is placed, and comes back when an order is refunded or cancelled. When stock reaches 0, the product page shows "out of stock" and buyers can't add it to their cart. The product stays visible in your store.
Digital products have no stock limit.
Display on store
- On: the product is live and visible to buyers.
- Off: the product is saved as Inactive. It stays in your dashboard but buyers can't see it, and its product page can't be opened.
Variants (physical only, optional)
Click Add / Manage Variants to add up to 3 variants (for example Size, Color, Material), each with up to 6 options. You can give each combination its own price, its own stock, or both.
Shipping (physical only)
Add up to 3 shipping methods, each with a delivery time and a price, and/or turn on Available for pickup.
A physical product needs either a shipping method named exactly Standard Shipping or Available for pickup turned on. If you add any shipping methods, one of them must be "Standard Shipping".
See Product Shipping for the rules and options.
Custom Fields (optional)
Ask the buyer for extra details on the product page, such as engraving text or a gift message. You can add up to 3 fields. See Variants & Custom Fields.
Additional Details (optional)
| Field | Limit | What it does |
|---|---|---|
| Brand (physical only) | 20 characters | Shown in your product's search-engine data and sent to Google Shopping |
| GTIN | 20 characters | Barcode number (UPC, EAN, ISBN). Used by Google Shopping |
| MPN | 20 characters | Manufacturer part number. Used by Google Shopping |
| Don't list this product on Google Shopping | Checkbox | Keeps this product out of the Google Shopping sync |
| SKU | 20 characters | Your own reference number. Buyers don't see it |
| Image Tag | 6 characters | A short label over the product image in product grids, such as "NEW" or "SALE" |
GTIN and MPN are optional. A handmade or one-of-a-kind item usually has neither, so leave them blank.
Save
Click Add Product (or Save when editing). E2C checks everything at once. If something is wrong, it shows an error message and nothing is saved, so fix the field and click the button again.
After a successful save, you go back to the products list. Click the product's name there to open its live page.
Cancel leaves the page without saving. Nothing is saved automatically.
Limits at a glance
| Item | Limit |
|---|---|
| Listings per store | 100, shared by products, services and events (active, inactive and Missing Shipping all count; deleted ones don't). Events also have their own cap of 100 |
| Product name | 50 characters, unique in the store |
| Product code | 50 characters: lowercase letters, numbers, single hyphens. Unique in the store |
| Short description | 150 characters |
| Keywords | 15 keywords, 100 characters combined |
| Price | 0 to less than 1,000,000 |
| Old price | Less than 10,000,000 |
| Inventory quantity | 0–1,000,000 |
| Images | 6 per product, 10 MB each |
| Video | 1 YouTube or Vimeo link |
| Variants | 3 per product, 6 options each, 25-character names |
| Shipping methods | 3 per product, 50-character names |
| Custom fields | 3 per product, 80-character labels |
| Brand / GTIN / MPN / SKU | 20 characters each |
| Image tag | 6 characters |
| Other condition | 20 characters |
Prohibited items check
When you save, E2C scans the product name, code, brand, descriptions, keywords, image tag, variant names and options, shipping method names, and any new category name for terms linked to goods banned by the prohibited activities and goods policy. If it finds a match, the save is blocked with this message: "This product violates the prohibited activities and goods policy."
The check looks for words, so an innocent listing can occasionally trip it. Phrases like "non-toxic" or "lead free" are recognised as safe. If you're sure your product is allowed, try rewording the text that triggered it, or contact support.