Dashboard
Your dashboard home, the Getting Started checklist, store status, updates from E2C, and where to find help.
The dashboard is the first page you see after logging in. It shows how close your store is to going live, a snapshot of your sales, and your latest orders.
Store status
The header at the top of every dashboard page shows whether your store can take orders:
- Store live — your store info is complete and at least one payment method is set up.
- Not taking orders — something is missing. The badge names the fix (Finish store info or Set up payments); click it to go straight to the right settings page.
Your store counts as live when both of these are true:
- Store info is complete: store name, store link, and currency, plus your first name, last name and date of birth in Account & Profile (or the legal business name, for Business and Nonprofit stores). The Settings page lists exactly what's missing.
- At least one payment method is on: Stripe or PayPal connected, or cash at pickup, Interac e-Transfer, or Zelle turned on. See Payment Setup.
Getting Started checklist
New stores see a Getting Started checklist with a progress bar (for example, 3/7 complete). Click any step to go to the page where you complete it. Steps tick off automatically:
| Step | Ticks off when… |
|---|---|
| Verify your email | You click the link in your verification email. |
| Fill out store info | Your required store and owner details are complete (see above). |
| Customize your store | You save your design in Design Studio. |
| Add your first product | You have at least one active product. |
| Connect payments | At least one payment method is on. |
| Share your store | You share your store from the Marketing page for the first time (copy link, WhatsApp, share, QR code, or story image). |
| Make your first sale | Your first order comes in. |
The checklist disappears once all seven steps are done. You can collapse it with the arrow on its header.
The Welcome to E2C Store! banner above the checklist can be closed with its × button, and stays closed after that.
Your numbers
Four cards sit under the checklist:
- Sales — total sales across all time, shown in your store currency (orders in other currencies are converted), with a percentage compared to last month. Orders still awaiting payment, failed payments, and refunded, returned, cancelled, or closed orders aren't counted.
- Orders — total orders, with how many came in this month.
- Customers — number of unique customers who've ordered, with new ones this month.
- Visitors — visitors and sessions on your store over the last 30 days.
Below the cards: Sales over past 12 months, Sales by Category (your top categories), and Recent Orders (your 5 latest orders). Click an order to open it. For deeper reports, see Analytics.
Until your first order comes in, the Sales, Orders, and Customers cards show a hint about what to do next (connect payments, add a product, share your store) instead of monthly numbers.
Updates and announcements
The megaphone button in the header (tooltip "Updates from Parth") opens Updates from our CTO: short posts about new features and changes to E2C.
- A badge on the button shows how many updates you haven't read. Updates are marked read as you view them.
- Use the filter pills (Unread, All, and topic tags) and the arrows (or your keyboard's left and right arrow keys) to browse.
- React to a post with an emoji to tell us what you think.
- Updates posted before your store was created start out as read, except pinned ones.
Finding help
The Help section of the sidebar has:
- Support — submit a ticket to the E2C team. See Support.
- Documentation — these docs.
- What's New? — the E2C changelog.
The dashboard footer also links to Request a feature and the Community Discord server.
Use the search bar in the header (Ctrl K, or ⌘K on Mac) to jump to any page or setting.