Your Storefront
Your store's web address and every page buyers can visit, with what controls each one.
Your storefront is the public website buyers use to browse and buy from you. This page explains its address and the pages it includes.
Your store address
Your store lives at:
https://e2c.store/yourstorewhere yourstore is your store link name, set in Settings → Store details. You can copy your exact link from the Marketing page.
Every store can also be reached at its own subdomain, with no setup needed:
https://yourstore.e2c.storeBoth addresses open the same store. You can also put your store on a domain you own, like www.yourbrand.com; see Custom Domains.
Storefront pages
| Page | Address (after your store link) | What it shows | Controlled by |
|---|---|---|---|
| Home | / or /home | Hero, homepage sections | Design Studio → Home, Hero Builder |
| Shop | /shopall | All active products, 12 per page, sortable by Default, Most Popular, Name, Price: Low to High, Price: High to Low, or New | Shop Pages banner |
| Categories | /categories/category-code | Products in one category | Categories |
| Product | /product/product-code | One product, with images, options, and reviews | Products |
| Services / Service | /services, /service/code | Your services | Services |
| Events / Event | /events, /event/code | Your events | Events |
| Search | /search/your-words | Matches in product names, keywords, and category names | Shop Pages banner |
| Cart | /cart | The buyer's cart | Shop Pages banner |
| Checkout | /checkout | Shipping details and payment | Shop Pages banner, Checkout settings |
| About | /about | Your story and team | Design Studio → About |
| Contact | /contact | Contact form and business details | Design Studio → Contact |
| Shipping & Returns | /shipping-and-returns | Your shipping and returns policy | Policies |
| Terms & Conditions | /terms | Your terms | Policies |
| Track Your Order | /track | Order status lookup for buyers | Automatic |
| Page not found | Any address that doesn't exist | "Error - Page not found" with a link back | Automatic |
Every page shares the header and footer you set up in Design Studio → Site and Footer.
The header and footer
- Header: your logo, store name, and menu links (Home, Shop, Services, Events, About Us, Contact), plus the cart. You can hide the Shop, Services, and Events links and the store name.
- Footer: your footer text, social links, a menu (Home, About Us, Contact, Shipping & Returns, Terms & Conditions, Cart, and an Admin login link), and a Powered by E2C Store badge. The badge can't be removed.
Product, service, and event addresses use the item's code, so changing a code changes its address. Old links to the previous code will stop working.