E2C Store Docs
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Recommendations

An automatic checklist of fixes and improvements for your store, what each one checks, and how refreshing and dismissing work.

The Recommendations page scans your store and lists things that could be costing you sales, from missing payment methods to products without images. Open it from Recommendations in your admin sidebar.

Reading a recommendation

Each card shows:

  • A priority: Critical (buyers may not be able to purchase), Important, or Suggested.
  • An area: Product Catalog, Payments, Storefront, Trust & Security, Shipping, Orders, Pricing, Content, or Discovery.
  • A short explanation and a button that takes you straight to the right place, such as Go to Products or Customize Store.
  • For product issues, a list icon (View affected items) that shows exactly which products need attention, each with an edit link.

The badges at the top count how many recommendations you have of each priority. When there's nothing to fix, you'll see Your store is looking great!

What gets checked

AreaRecommendationPriority
Product CatalogProducts are missing required informationCritical
Product CatalogProducts have no short descriptionImportant
Product CatalogProducts are out of stockImportant
Product CatalogMore than half your products are inactive (when you have 3 or more)Important
Product CatalogProducts have no imagesImportant
Product CatalogProducts have no search keywordsSuggested
PaymentsNo payment method is configuredCritical
PaymentsAdd Stripe or PayPal to accept card paymentsSuggested
StorefrontYour shop, services, or events link is hidden but you have active items of that typeCritical
StorefrontBuild your store's hero section using the hero builderImportant
StorefrontAdd a store bio (missing or under 20 characters)Important
StorefrontAdd a logo to your storeImportant
StorefrontNo carousel images are set (only if you have no Hero Builder design)Suggested
StorefrontFeature your best products on your homepage (when you have 3+ active products and none featured)Suggested
StorefrontAdd social media links to your storeSuggested
Trust & SecurityVerify your email addressCritical
ShippingNo shipping or local pickup is configuredCritical
ShippingYou're only shipping to one countrySuggested
ShippingConsider offering local pickupSuggested
OrdersOrders awaiting payment for 3+ days (orders from the last 30 days)Important
OrdersConfirmed orders unprocessed for 7+ days (orders from the last 30 days)Important
PricingNone of your products have a sale price (3+ products)Suggested
PricingAll your products are the same price (5+ products)Suggested
ContentProducts have a very short description (under 30 characters)Suggested
ContentProducts have no brand setSuggested
DiscoveryAll your products are in one category (when you have more categories available)Suggested
DiscoverySet your store's selling categorySuggested

When the analysis runs

  • The analysis runs automatically when you open the page and the last one is more than 24 hours old. You'll see Analyzing your store… while it works.
  • Last analyzed at the top shows when it last ran.
  • Click Refresh Analysis after fixing things to update the list straight away. You can refresh once every 5 minutes; until then the button is disabled and shows how long to wait.

Dismissing

Click the × on a card and confirm Dismiss to hide a recommendation you don't plan to act on.

Dismissing is temporary. The next time the analysis runs (automatically after 24 hours, or when you click Refresh Analysis), any issue that still applies comes back. To make a recommendation go away for good, fix the underlying issue.

Good to know

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