Create a compelling About Us page with banners, content, and team member profiles.

About Us Page Customization

Your About Us page is one of the most visited pages on e-commerce sites. It's where customers connect with your brand story, learn about your mission, and build trust before making a purchase.

Why the About Us Page Matters

Studies show that About Us pages are among the top 5 most visited pages on e-commerce sites. Customers want to know:

Who they're buying from
Why you started your business
What makes you different
How you create or source your products

Stores with well-crafted About Us pages see 20-30% higher conversion rates. People buy from people, not faceless websites.

Accessing About Us Settings

Navigate to Customize Store in your admin dashboard and select the About Us Page tab.

You can preview your About Us page at any time by clicking the preview link at the top: https://e2c.store/[your-store-name]/about

The banner image appears at the top of your About Us page, setting the tone for your story.

Image Requirements:

Format: JPG, PNG, or WebP
Recommended size: 1920px × 1279px
Maximum file size: 5MB
Content: Choose an image that represents your brand

Upload Methods:

Upload new image: Upload from your computer
Choose image: Select from the curated Pixabay library

Choose the Right Image

Great About Us banner ideas:

Photo of you or your workspace
Your products being made or used
Your team working together
Location where you work or create
Behind-the-scenes of your process
Lifestyle image that embodies your brand values

Make it personal: The About Us page is about authenticity. A photo of you or your workspace connects better than generic stock photos.

Click Save Changes to apply your banner image.

Titles and Subtext

Your About Us page features two sections with customizable titles and subtexts. These create structure and guide readers through your story.

Configure Section 1

Title 1: The heading for your first content section

Common examples: "Our Story", "Who We Are", "About [Store Name]"

Subtext 1: Supporting text or tagline beneath Title 1

Keep it concise (5-15 words)
Example: "Handcrafting quality products since 2020"

Configure Section 2

Title 2: The heading for your second content section

Common examples: "Our Mission", "What We Stand For", "Why We Do It"

Subtext 2: Supporting text beneath Title 2

Example: "Creating sustainable products that make a difference"

Save Titles and Subtext

Click Save Changes to update your section headers.

Title and Subtext Best Practices

Be specific: "Handmade Jewelry in Portland" beats "About Us"
Show personality: Let your brand voice shine through
Create intrigue: Subtexts should make visitors want to read more
Keep it scannable: Clear section titles help readers navigate

About Us Content

The main content area is where you tell your full story using a rich text editor.

Access the Content Editor

The content editor uses a rich text format with formatting options including:

Headers (H1, H2, H3, H4)
Bold, italic, and underline styling
Code blocks (for technical stores)

The editor uses a "What You See Is What You Get" (WYSIWYG) approach—formatting appears as it will on your live page.

Write Your Story

Suggested structure:

Opening Hook (1-2 paragraphs)

Start with why you started your business or what problem you're solving.

Example:

I started [Store Name] because I couldn't find quality [product type] 
that were both affordable and ethically made. After years of searching, 
I decided to create my own.

Your Journey (2-3 paragraphs)

Share how you got started, challenges you faced, and what you've learned.

Your Products/Process (1-2 paragraphs)

Explain what makes your products special—materials, craftsmanship, sourcing, etc.

Your Values (1-2 paragraphs)

What do you stand for? Sustainability? Quality? Community? Customer service?

Closing (1 paragraph)

Thank customers and invite them to shop or reach out.

Format Your Content

Use the toolbar to:

Add headers to break up text and create structure
Bold key phrases to emphasize important points
Keep paragraphs short (3-5 lines) for readability
Use code blocks only if relevant to your products (e.g., tech products)

Don't write a novel: Aim for 300-500 words. Longer content should be broken up with headers and formatting to remain scannable.

Save Your Content

Click Save Changes to publish your About Us content.

Content Writing Tips

Do:

Write in first person ("I" or "we")
Be authentic and genuine
Show your personality
Connect your story to customer benefits
Include specific details (where, when, how)
Proofread carefully

Don't:

Write in third person ("The company was founded...")
Use corporate jargon or buzzwords
Make it all about you (connect to customer value)
Leave it generic or template-like
Forget to explain what you actually sell

Content Template

Not sure where to start? Use this template:

[Opening Hook]
I started [Store Name] in [year] because [problem or passion].

[Your Background]
With a background in [your experience], I noticed that [market gap]. 
That's when I decided to [action you took].

[Your Products]
Every [product] is [how you make/source them] using [materials/process]. 
I believe in [your values like quality, sustainability, etc.].

[What Makes You Different]
Unlike mass-produced alternatives, our [products] [unique benefit]. 
Each [product] is [crafted/curated/designed] with [care/attention/expertise].

[Customer Focus]
My goal is to provide [target audience] with [benefit they get]. 
I want you to [desired outcome].

[Closing]
Thank you for supporting [Store Name]. If you have any questions, 
don't hesitate to [contact method].

Team Members

Introduce your team with photos, names, and roles. This humanizes your brand and builds trust.

Add Team Member 1

Upload Photo:

Click Upload new image under Team Member 1
Recommended: Square images (500px × 500px)
File size: Maximum 3MB
Content: Clear headshot or portrait

Enter Details:

Full Name: Team member's full name
Role: Their position or responsibility (e.g., "Founder", "Designer", "Head of Customer Service")

Team photos don't have to be formal headshots. Casual, authentic photos often work better for small businesses.

Add Team Members 2 and 3

Repeat the process for additional team members. You can feature up to 3 team members.

Team member ideas:

Store owner/founder
Key employees
Family members who help
Artisans or makers
Business partners

If you're a solo operation:

Feature yourself in all three slots with different photos (working, creating, etc.)
Leave slots 2 and 3 empty if you prefer
Feature "team members" even if it's just you and your dog! (Seriously—customers love this)

Save Team Information

After adding all team members, click Save Changes.

Team Member Best Practices

Photos:

Use consistent style (all color or all black/white)
Similar lighting and backgrounds
Clear, high-quality images
Faces should be visible and smiling (if appropriate)
Square aspect ratio works best

Names and Roles:

Use full names for individuals
Be creative with roles ("Chief Coffee Maker" can work if it matches your brand)
Keep roles short (2-5 words)
Avoid overly formal titles for small businesses

Creating an Effective About Us Page

The Full Picture

Your About Us page includes:

Banner Image - Sets the visual tone
Title 1 + Subtext 1 - Introduces your first section
Main Content - Your detailed story (positioned under Title 1)
Title 2 + Subtext 2 - Introduces your second section (appears after content)
Team Members - Humanizes your brand (appears at the bottom)

Page Flow Example

Here's how these elements come together:

[Banner Image: Photo of your workspace]

Our Story
Handcrafted in Portland since 2020

[Content: Your full story and mission]

Meet the Team
The faces behind your favorite products

[Team Member 1]  [Team Member 2]  [Team Member 3]
   [Photo]           [Photo]           [Photo]
   Name             Name              Name
   Role             Role              Role

Storytelling Strategies

Story Arc Approaches

The Passion Project Story

"I fell in love with [craft/product] and wanted to share that passion with others."

Used by: Artisans, hobbyists-turned-sellers, makers

The Problem Solver Story

"I couldn't find [product type] that [met specific need], so I created my own."

Used by: Innovators, product designers, niche market fillers

The Heritage Story

"This is a [family tradition/cultural craft] passed down through generations."

Used by: Traditional craftspeople, family businesses, cultural products

The Transformation Story

"[Experience] changed my life, and I wanted to help others [benefit]."

Used by: Wellness products, coaching, life improvement products

Choose the story arc that's genuinely true to you. Authenticity is more important than following a formula.

Mobile Optimization

Your About Us page automatically adapts to mobile devices:

Banner images scale appropriately
Content reflows for narrow screens
Team members stack vertically
Text remains readable at all sizes

Mobile considerations:

Keep paragraphs short (easier to read on small screens)
Use headers to break up content
Test readability on actual mobile devices

Examples of Great About Us Content

Example 1: Handmade Jewelry Store

Our Story
Crafted with love in Portland, Oregon

I started Luna Jewelry in 2018 after struggling to find affordable, 
ethically-made jewelry. Every piece in our collection is handcrafted 
in my Portland studio using recycled metals and conflict-free stones.

I believe jewelry should be beautiful, meaningful, and guilt-free. 
That's why each Luna piece comes with a guarantee: ethically sourced 
materials, fair wages for artisans, and designed to last a lifetime.

When you wear Luna Jewelry, you're not just wearing beautiful jewelry—
you're supporting sustainable practices and traditional craftsmanship.

Our Mission
Beautiful jewelry that makes a difference

We donate 5% of profits to environmental causes, because protecting 
our planet matters as much as creating beautiful things.

Example 2: Home Decor Store

About Modern Haven
Creating spaces you love to live in

Modern Haven was born from a simple idea: everyone deserves a beautiful 
home, regardless of budget. After years as an interior designer, I saw 
how expensive quality home decor could be. I decided to change that.

We work directly with manufacturers to bring you designer-quality pieces 
at accessible prices. No middlemen, no markups—just beautiful, functional 
home decor that doesn't break the bank.

Every product is personally selected and tested in my own home before 
we offer it to you. If it's not good enough for my space, it's not good 
enough for yours.

Why Choose Us
Quality you can trust, prices you'll love

We believe beautiful spaces shouldn't be a luxury. With Modern Haven, 
creating your dream home is finally within reach.