Adding an Event
Create an event with a schedule, location, ticket types, attendee questions, and policies.
If you don't see Events in your sidebar, switch events on first under What I Sell in Settings → Store.
Go to Events
In your admin sidebar, click Events, then click Add Event. You can also go straight to e2c.store/admin/add-edit-event.
Basic Information
| Field | Required | Notes |
|---|---|---|
| Event Name | Yes | The title shown on your store. Max 50 characters. |
| Category | No | Pick an existing category, or choose + Create New Category. |
| Short Description | No | A brief summary shown near the top of the event page. Max 150 characters. |
| Event Code | Yes | Used in the URL, e.g. e2c.store/your-store/event/your-event-code. Max 50 characters. Click Generate to create one from the name. |
| Display on store | — | On by default. Turn it off to save the event as Inactive (hidden). |
| Collect address at checkout | — | Off by default. Turn it on to require the buyer's address at checkout. |
The Event Code can only contain letters, numbers, and single hyphens, and can't start or end with a hyphen. The name and code must be unique across all your listings, including products and services.
Images and video
Add up to 6 images (up to 10MB each). The first image is the main event image on listing and detail pages. You can also add a YouTube or Vimeo video and choose Show first or Show last.
Description & Keywords
Description: Full event details such as what to expect, schedule, and what's included. Supports rich text.
Keywords: Search terms, up to 20 keywords and max 100 characters combined.
Schedule & Location
| Field | Required | Notes |
|---|---|---|
| Start Date & Time | Yes | When the event begins. |
| End Date & Time | No | Must be after the start. |
| Timezone | — | The timezone your start and end times are in. Defaults to New York time; search by country or city. |
| Location Type | — | Venue or Online. |
For Venue, fill in Venue Name (max 100 characters) and Venue Address / Details (max 500 characters). Both are shown on the event page and in the ticket email. If you leave both blank, the event page says "Venue to be announced".
For Online, you can fill in Online Instructions (max 1,000 characters). The event page shows "Online event".
Online Instructions are not currently shown to buyers: not on the event page, in the ticket email, or on the ticket PDF. Send the joining link (e.g. Zoom) to your attendees yourself. The attendee CSV export gives you every buyer's email.
Ticket sales close automatically when the event ends (at the end time, or at the start time if there's no end time). Set the end time if you want to keep selling after the doors open.
Tickets
A new event starts with one General Admission ticket at price 0. Click + Ticket to add more, up to 12 ticket types per event.
| Field | Required | Notes |
|---|---|---|
| Ticket Name | Yes | Shown on the event page, at checkout, and on the ticket. Max 50 characters. Rows with no name are ignored. |
| Price | Yes | Use 0 for free tickets. |
| Capacity | No | Leave blank for unlimited, or enter a whole number to cap sales for this ticket type. |
| Description | No | What's included. Max 200 characters. |
You need at least one ticket type to save. Capacity is per ticket type; there's no overall event cap. When a ticket type has a capacity, the event page shows how many are left (e.g. "12 available") and shows Sold out when none remain.
The event's listed price ("From" price) is the lowest ticket price.
Attendee Fields
Click + Field to ask buyers questions at checkout, up to 20 fields per event.
| Setting | Options |
|---|---|
| Label | The question, max 80 characters |
| Scope | Buyer / Order: asked once per order, e.g. "How did you hear about us?" Each Attendee: asked once per ticket, e.g. "Attendee name" or "Dietary restrictions". |
| Type | Text, Email, Phone, Long Text, Dropdown, Checkbox |
| Required | Tick to make the customer answer before checking out |
| Options | For Dropdown only: one option per line. At least one is required. |
Each Attendee questions apply to every ticket type. A buyer with three tickets answers them three times.
Policies
| Field | Notes |
|---|---|
| Minimum Age (optional) | 0 to 120. Shown on the event page as "Ages 18+". This is for information only; checkout doesn't verify ages. |
| Age Policy Note (optional) | Max 200 characters. Shown under Age Policy on the event page's Policies tab. |
| Event Policy / Terms (optional) | Refunds, cancellations, and other terms. Max 1,000 characters. Shown under Event Policy on the Policies tab. |
Save
Click Add Event. If Display on store is on, the event is live straight away.