Adding an Event
Create an event with ticket types, custom attendee questions, and location details.
Go to Events
In your admin sidebar, click Events, then click Add Event.
Basic Information
| Field | Required | Notes |
|---|---|---|
| Event Name | Yes | The title shown on your store |
| Category | No | Assigns the event to a category |
| Short Description | No | Brief summary shown in event listings |
| Event Code | Yes | Used in the URL, e.g. e2c.store/your-store/event/your-event-code. Auto-generated from the name but editable. Must be unique. |
Images
Upload photos for your event. The first image is used as the cover on listing and detail pages.
Description & Keywords
Description — Full event details: what to expect, what's included, schedule, etc. Supports rich text.
Keywords — Comma-separated terms used for search on your store.
Schedule & Location
Start Date & Time and End Date & Time — Set when your event begins and ends. These are displayed to customers on the event page.
Timezone — Select the timezone the event times are in.
Location Type determines what customers see:
| Type | Description |
|---|---|
| Venue | In-person event. Enter a Venue Name (e.g. The Grand Hall) and Location Details (address, floor, directions). Max 100 and 500 characters. |
| Online | Virtual event. Enter Online Instructions shown to attendees after purchase (e.g. Zoom link, access code). Max 1,000 characters. |
| To Be Announced | Location is not yet set. Customers see that details will follow. |
Ticket Types
Add one or more ticket types for your event (e.g. General Admission, VIP, Early Bird). Up to 12 ticket types per event.
For each ticket type:
| Field | Required | Notes |
|---|---|---|
| Name | Yes | Shown at checkout and on the ticket — max 50 characters |
| Description | No | Short details about what's included — max 200 characters |
| Price | Yes | Set to 0 for free tickets |
| Capacity | No | Leave blank for unlimited; set a number to cap sales |
Click Add Ticket Type to add another tier.
When a ticket type's capacity is reached, it automatically shows as sold out on your store.
Attendee Fields
Collect extra information from buyers at checkout. You can ask questions at two levels:
| Scope | When to use |
|---|---|
| Buyer / Order | One answer per order — e.g. "How did you hear about us?" |
| Each Attendee | One answer per ticket — e.g. "Attendee full name" or "Dietary restrictions" |
You can also limit a field to specific ticket types only.
Field types available: Text, Email, Phone, Long Text, Dropdown, Checkbox
Up to 20 attendee fields per event.
Mark fields as Required to prevent checkout until the customer fills them in.
Age Policy
Minimum Age (optional) — Set a minimum age requirement (e.g. 18).
Age Policy (optional) — Describe your age policy in plain text, shown to customers before checkout.
Event Policy
Event Policy (optional) — Your refund, cancellation, or any other policy for this event. Shown to customers on the event page. Max 1,000 characters.
Save
Click Add Event. The event is live on your store immediately.
What's Next?
- Manage your events — edit details, view attendees, and check in guests
- View orders — see ticket purchases in your orders dashboard